Effective promotional items for Car dealerships

Car dealerships are always on the lookout for effective ways to attract customers and leave a lasting impression. There are so many ways to promote and market your business today, that it can be difficult to ascertain which method will be most effective and give a good return on investment. One tried-and-true method that continues to drive success is the use of promotional items. From branded keychains to high-tech gadgets, promotional items offer a tangible way to connect with existing and potential customers and keep the dealership at the forefront of their minds. Below, we explore some of the best promotional items for car dealerships and offer some interesting facts about promotional items.

Are promotional items effective?

Whilst they are traditional promotional tools, branded merchandise remains a very popular choice for businesses when it comes to marketing methods. This is for a few reasons. And we can outline these with some fascinating statistics:

Increased Brand Recognition – According to a study by the Advertising Specialty Institute (ASI), 85% of recipients of promotional products remember the advertiser. This statistic demonstrates the lasting impact of promotional items in increasing brand recognition and recall among consumers.

Positive Brand Impression – The same ASI study found that 83% of consumers surveyed had a more favourable impression of the advertiser after receiving a promotional product. This statistic underscores the positive association that promotional items can create between a brand and its target audience.

Cost-Effective Marketing – According to a study conducted by the Promotional Products Association International (PPAI), promotional products have a lower cost-per-impression (CPI) compared to other forms of advertising such as television, print, and online ads. Promotional items offer a cost-effective way for brands to reach a wide audience repeatedly.

Influence on Purchase Decisions – Research by PPAI revealed that 89% of consumers surveyed could recall the advertiser of a promotional product they had received in the past two years. Furthermore, 79% of consumers said they were likely to do business with the company in the future. These statistics highlight the influence of promotional items on consumer purchase decisions and brand loyalty.

Longevity of Impact – According to a study published by the British Promotional Merchandise Association (BPMA), 66% of consumers surveyed reported keeping promotional products for more than a year. Additionally, 20% of recipients said they kept promotional items for over four years. This data emphasises the long-lasting impact of promotional products in maintaining brand visibility and engagement with consumers over time.

Which promotional items are best for car dealerships?

If it’s your job to help market a car dealership, you’ll be considering some promotional items to give away to clients and customers. But you might be wondering what the best promotional items to invest in are. Below, we go through some top sellers.

Promotional air fresheners leave more than just a nice scent

Promotional car air fresheners are more than just practical accessories; they’re powerful marketing tools. These items leave a lasting impression on recipients and bystanders alike. Customised with a dealership’s logo and branding, car air fresheners transform day-to-day drives into opportunities for brand exposure. They engage customers on a personal level, providing a daily reminder of the dealership’s existence and services. Additionally, their practicality ensures frequent use, extending the reach of the dealership’s marketing efforts beyond traditional advertising channels.

Phone chargers are perfect for busy people

Portable phone chargers serve as versatile and highly appreciated promotional items. For most people their smartphone is indispensable, and these chargers offer a practical solution to the perennial problem of battery drain on the go. Branded with a dealership’s logo and message, portable phone chargers become valuable companions for customers, providing a lifeline for their devices whenever they’re running low on power.

Staying hydrated with a promotional drinks bottle

Promotional drink bottles are an ingenious marketing tool for car dealerships. Branded with the dealership’s logo and message, these bottles serve as mobile advertisements, reaching a wide audience wherever they go. Perfect for staying hydrated on the road, at the gym, or during outdoor activities, these bottles offer practicality and convenience while promoting the dealership’s brand. By aligning with healthy lifestyle choices, promotional drink bottles reinforce the dealership’s commitment to customer well-being and satisfaction.

A secure place for an essential item

Branded locking wheel nut bags are a smart promotional item for car dealerships. Featuring the dealership’s logo and contact information, these bags offer a practical solution for storing and protecting valuable wheel nuts. Customers appreciate the added convenience and security, while the prominently displayed branding ensures continued visibility for the dealership. By providing a useful accessory that enhances the ownership experience, branded locking wheel nut bags reinforce the dealership’s commitment to customer care and satisfaction.

Everyone needs a pen in the car

How many times have you been in the car when you’ve needed a pen? Whether it’s that you are heading to a party and need to write a card or are visiting somewhere and need to fill in a form, having a pen in the car is just a handy way to stay prepared. Promotional pens are a cost-effective marketing tool for car dealerships. Branded with the dealership’s logo and contact details, these pens serve as constant reminders of the dealership’s services. With their affordability and utility, promotional pens are an effective way to enhance brand visibility and customer engagement.

Promotrade – Trade Only Promotional Items for Car Dealerships

Hopefully, this article has given you some insight into why promotional items are a cost-effective and impactful way for your car dealership to connect with customers and increase brand visibility. By choosing items that are practical, useful, and aligned with your dealership’s branding, you can ensure that your promotional efforts drive success both on and off the lot. At Promotrade, we aim to be the number one trade-only supplier of promotional products. Talk to us today about getting the items you need for your car dealership.