How express promo products can save the day at short notice
This story may be all too familiar to you…
You’re at the desk working on some artwork for a valued client’s order, suddenly another company you haven’t worked with before contacts you in a stress. They run an events company, and their biggest event of the year is imminent. They had the chance to work with someone they’ve never worked with before, it’s a big deal, and they need to make a good impression to get repeat business and grow trust.
Thing is… they’ve been let down… All the promotional products they’ve ordered from another provider haven’t arrived and their supplier says they are now lost in transit. They need your help.
What do you do?
It can be stressful to receive a call like this, but it’s a fantastic opportunity to build trust with a new client. If you help them when they’ve let down badly and they go on to work with the big company again you may also get the repeat business for helping them out of a hole. They certainly won’t want to use the other supplier again.
Time to put on your superhero cape and come to the rescue.
How do problems arise and what are some common client scenarios?
There are many reasons that a client may have an urgent requirement that was unexpected or uncontrollable.
They could have missed a deadline with another supplier or even in their own project for a promotional cotton bag for their convenience store outlets.
The client may have been awaiting budget approval to place an order, and the approval may have come in really late meaning they need to get moving with their order for promotional pens before their companywide event in the following week.
They may have thought they had their security lanyards in stock but have found they have none and need them for ID badges for new staff they are onboarding.
An order was placed for branded notebooks for the directors, but the order has arrived and is poor quality or not as expected or, even worse, it hasn’t arrived and is lost in transit.
A last minute opportunity to attend a trade fair or host an industry event may have presented itself and they need their promotional products quickly as the date is set and immovable.
In these circumstances the client is relying on you for a speedy, professional response and a quality product.
Why should I have an express option?
Whether the express option is chargeable or built into your pricing structure, the choice should be there as it a market differentiator for your business.
Offering an express option builds trust. You can be relied upon to fit the timeframe the client needs rather than them having to fit your timeframe. They know that if they are presented with an unexpected situation that you will be there to provide the goods and service they need when they need it.
An express service allows you to grasp opportunities that may not usually be available to you, just like the scenario above. If you are unable to provide a speedy service, the prospective clint would go elsewhere and find a competitor.
Back to the client that was in a tizz, they received your express service quality promotional items. Their new client was incredibly happy with them, so happy in fact that they decided to use them for every event going forward, even signed a contract with them.
Express promotional products
Receiving your promotional products in just 1 day is a huge advantage to you and your customers. The time gained can be used in a variety of ways including promoting your turnaround time to your customers, charging extra for an express service, or even spending more time on the design if it is a bespoke or complicated order.
Our range of express promotional products offer dispatch is as little as 1 working day and includes a variety of options ready to printed with unique branding.