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Common myths about express promotional products

What do you think of when you think about express promotional products?

Everyone loves to get their products quickly, but many have misconceptions about quick turnaround products.

The reluctance to use express services due to a misconception or two may well lead to lost opportunities, lost business, and therefore lost revenue.

Express services have come a long way from when they were first introduced. High quality, express promotional products mean you pass the time saving onto the customer or charge extra for quicker turnaround on a delivery.

Myth 1 – Express means low quality

In the days of old, people often thought that ordering express meant that not enough time or care was spent upon the product. These days with development of technology and our widening quicker ways of communicating, this is no longer the case.

High quality printed promotional products can be produced quickly and with care. Communication for businesses is swift thanks to email and instant messaging. More and more people are using express products to gain a business advantage whilst still delivering high quality branded goods to their customers.

Myth 2 – No time for custom branding

Gone are the days where express meant that customisation was limited. Properly prepared artwork can be submitted to be printed onto promotional products with a high level of individuality and originality.

Providing a high-quality custom experience in an express timeframe makes your service an attractive prospect to your customers. Both quality and timing can be past onto bespoke specifications.

Myth 3 – Only basic products are available

It is far from the truth that only basic products are available on an express turnaround. These days a variety of product types are available, and there is much choice. From lanyards and pens to water bottles and cotton bags, you can find so much choice that can still be delivered to you quickly and directly that you may have trouble choosing the best option for your project.

The type of products available is growing day by day, a choice that can widen your product mix making you a more attractive prospect to a potential customer. Choice combined with express service sets you aside from the competition, making it much more likely that you will gain customers.

Myth 4 – Can’t order large quantities

Express delivery doesn’t mean you can only order small quantities of a product.

There is a presumption that because the less time equals less quantity, but this is simply not the case. With changes in technology multiple items can be printed quickly and efficiently and so quantity of items makes little to no difference to the speed in which the items can be produced and therefore the quantity that can be offered.

Large orders of branded promotional products can be offered on an express turnaround to customers.

Myth 5 – Express is too expensive

Perhaps the most common myth is that express is just too expensive to make it viable. Express delivery is expected more often these days. Using an express service, or at least having the choice to do so, is an expectation of most customers.

As the market becomes more competitive but easier to deliver the pricing of express service as an add on has decreased. Where express service comes with an additional charge you can also add this as an add on choice to your customers, negating any additional costs for you and allowing for extra revenue from an order.

Express promotional products

There are many myths about express promotional products that are rooted in the past. Being able to offer a speedy delivery to your customer is a major selling point for your business and these days has come to be expected as an option.

View our range of express promotional products and contact our team for details.