How Express Promotional Products can Boost Brand Loyalty
Customer loyalty is built on consistency, quality, and great customer service.
One of the ways that you can show your appreciation to your client’s is through the use of express promotional products to help build connections and keep your brand at the forefront of you client’s mind.
Areas where express products can reinforce loyalty
You can use express promotional products to reinforce loyalty by giving a little something back to your client and there are several circumstances in which you may want to do this:
Welcome packs for new customers
Make your first impression a good impression.
Rewarding new customers with a welcome pack including branded gifts such as a promotional pen or notebook with your logo looks welcoming as well as professional.
Letting customers know you value their business with a surprise welcome pack is an effective way to build loyalty. You could also include items with contact details such as a phone number or address if you want them to easily reach out with additional requests or to recommend you to others.
Thank you gifts
Branded thank you gifts for suppliers, employees, and contacts shows appreciation for those connections and builds upon relationships. The element of a surprise gift makes those who receive the gift feel valued and positively minded towards your brand.
Thank you gifts should sent rapidly so they do not seem an afterthought but a considered decision. When you are choosing which gift, you wish to send think about promotional products that people will use regularly and keep close to hand. Water bottles are a smart choice as the recipient may be able to use it in work, at the gym, or in the home.
Apologies
Every so often we all make mistakes.
Apologies that come with gifts will often be better received than those that don’t, particularly if the apology gift arrives swiftly with your customer.
Taking the time to order a personalised promotional product to express how sorry you are will help to mend the relationship and trust in your brand that may have been damaged. The apology gift arriving quickly with the customer shows that you think the customer is important to you and you wish to make amends as soon as possible.
Loyalty perks
It’s not just new customers that need to feel appreciated. Valued customers should also know how much you appreciate their business.
You may want to pick a certain circumstance in which to send a loyalty perk. For example, if a customer spends a certain amount of money with you, or they make a certain number of purchases in a specified time period. You may even want to base a loyalty reward on length of time that they have been a customer, or if they have promoted or referred you and gained you new business.
Choosing a branded promotional product to send to your customers when they are not expecting it is a great way to surprise and delight them and to remind them of your products and services.
Event follow ups
If you have recently held an event and you want to thank attendees, you can send a promotional product to remind them of your brand.
Time is of the essence with this type of loyalty gift. Waiting too long to send the present may confuse the recipient or may not be timely enough to remind them of your company before they make a purchase.
Choosing an express promotional product gift will send the thanks you wish to express, build a connection beyond the original event, whilst encouraging communication and prompting the potential customer to contact you.
Express promotional products
Receiving your promotional products in just 1 day is a huge advantage to you and your customers. The time gained can be used in a variety of ways including promoting your turnaround time to your customers, charging extra for an express service, or even spending more time on the design if it is a bespoke or complicated order.
Our range of express promotional products offer dispatch is as little as 1 working day and includes a variety of options ready to printed with unique branding.