Marketing & Branding | PromoTrade Co

Driving Success with Active Promotional Products

Posted on September 8, 2023April 11, 2024 by support

Promotional products, also known as giveaways or swag, are not new to the table in the world of marketing but are frequently overlooked or shirked in favour of other, perhaps more obvious marketing ploys. However, these tangible items, imprinted with a company’s logo, message, or branding, are ideal for distributing to customers, clients, or employees for marketing and promotional purposes in a way that other printed marketing vehicles don’t compare.

Stay Safe, Stay Stylish: Promotional PPE Essentials!

Posted on August 31, 2023April 11, 2024 by support

Since 2020, the use of personal protective equipment (PPE) has become standard business in a lot of places of work. Face coverings and hand sanitiser, in particular, are still used throughout different companies offering greater protection for both staff and customers alike. This sense of safety and well-being is still in great demand and with this in mind, promotional PPE is a great way to increase brand visibility and awareness to new and existing customers, and highlight your business as one that cares about its staff and customers.

Promotional gift ideas for your next conference

Posted on July 31, 2023April 11, 2024 by support

Conferences are ideally placed to fill existing and potential customer’s pockets with promotional products to remember you by. If you want to promote your business and increase brand awareness, there is no better way than with a company branded product.

How to Promote Inclusivity at your Gym

Posted on July 14, 2023April 11, 2024 by support

Sports centres and gyms play a pivotal role in fostering physical fitness, community engagement, and personal growth. In theory, individuals coming from diverse backgrounds, with varying abilities should be able to come together to pursue their athletic interests in any sports facility.

Why summer is the best time to use promotional pet products

Posted on June 21, 2023April 11, 2024 by support

When it comes to promotional products, everyone loves a freebie or a sale item. And they love it even more if it creates a sense of experience. By theming your promotional products around the time of year, you will automatically get more buy-in. Summer is the perfect season for people to invest in more holiday-centric […]

Electronic promotional gifts and products for tech businesses

Posted on June 14, 2023April 11, 2024 by support

There’s no denying that we live in a digital age – even more so in current years given the circumstances. Most people have a smartphone and many households have a computer, be it a laptop or a desktop, as many now work from home. So, when it comes to promoting a tech business, it makes […]

Six Sustainable Ideas for Retailers

Posted on May 31, 2023May 25, 2023 by support

With an increasing recognition of the urgent need to address environmental issues, retailers need to play a crucial role in shaping sustainable practices. By adopting eco-friendly initiatives, retailers can not only contribute to a greener future but also attract conscious consumers who prioritise sustainability. Even with something as simple as switching to promoting eco-friendly branded […]

The Promotional Products that Outdoors Goods Retailers Should Invest in

Posted on April 19, 2023 by support

Landing the right promotional products for any business can be a challenge. It takes effective research and sometimes a margin of trial and error. But the right ones should always have the same end aim – to help grow brand awareness, generate new customers and build customer loyalty. Without doubt, the most important factor here […]

Why your branding is important

Posted on April 12, 2023April 11, 2024 by support

When it comes to your business, branding is an integral part of any successful marketing strategy. It helps to determine who you are as a business, makes you stand out from the crowd, builds a sense of loyalty and trust among customers and associates, and will help to attract new customers to your business also. […]

How to get your staff to help promote your business

Posted on April 5, 2023 by support

One of the most powerful marketing tools at your disposal is your employees. With first-hand knowledge of your products and/or services, they interact with customers daily and are a simple and cost-effective way to promote your business. And by promoting your business, they will create a better atmosphere, generating trust in your business with clients […]