Driving Success with Active Promotional Products

Promotional products, also known as giveaways or swag, are not new to the table in the world of marketing but are frequently overlooked or shirked in favour of other, perhaps more obvious marketing ploys. However, these tangible items, imprinted with a company’s logo, message, or branding, are ideal for distributing to customers, clients, or employees for marketing and promotional purposes in a way that other printed marketing vehicles don’t compare. If you run or are responsible for the marketing of a gym, leisure facility, or an event, below we help you explore the benefits associated with using active promotional products as part of your marketing strategy.

Getting your brand seen and recognised for less

Active promotional products can significantly enhance brand visibility and recognition. Recipients can use or wear items such as shirts, pens, bags, or accessories with your logo which increases the exposure of your brand to a wider audience. Research shows that a single promotional item has the potential to create an average of 344 impressions in one month. This impressive statistic reveals how effective using active promotional products could be for your fitness business. This offers a cost-effective way to reach a larger audience. They can potentially have a lower cost per impression compared to other forms of advertising, making them ideal for businesses with limited marketing budgets.

Marketing to stand the test of time and drive engagement

Active promotional products have the potential for a long shelf life. Items such as branded towels, branded water bottles, or a promotional tote bag can remain in use for months or even years, acting as a continuous reminder of your brand. Additionally, promotional products can drive engagement with your brand both online and offline. Encouraging recipients to share photos of themselves using your products on social media platforms can generate user-generated content and increase online visibility.

Customer loyalty to improve word of mouth marketing

Offering existing or potential customers a great active promotional product can help cultivate a sense of appreciation and loyalty. It shows that you value their business and are willing to invest in building a relationship beyond just transactions. This goes further when conversely, recipients find value in your promotional products. At which point they are more likely to share their positive experiences with friends, family, and colleagues. Word-of-mouth marketing is super valuable in helping to expand your brand’s reach.

Stand out from the crowd at trade shows and events

If you’re planning to have a stand at a trade show or event, investing in active promotional products for it can provide a worthwhile return. They can be popular and attract attendees to your booth, leaving them with a tangible reminder of your brand. This can then lead to improved lead generation. In the competitive markets of today, active promotional products can help you stand out from the crowd. Creative and unique items can leave a lasting impression on potential customers and make your brand memorable.

Engaging employees to boost the brand

Promotional products can be used internally to boost employee morale and create a sense of belonging. Providing employees with tasteful branded merchandise can make them feel proud to be part of the organisation and encourage them to speak positively about their experience of working for you. Furthermore, if they are wearing branded merchandise around the workplace, they are instantly recognisable as someone who can help with customers as well, thus creating a good customer experience.  

A sneaky but effective call to action

Promotional products can also serve as a direct call to action. For instance, you could offer an active promotional product such as a branded thermos flask, branded fitness equipment or even a welcome pack of freebies as an incentive to encourage recipients to sign up to a membership or make a purchase.

PromotradeActive promotional product suppliers for trade only businesses

When incorporating promotional products into your marketing strategy, it’s important to select items that align with your brand and resonate with your target audience. High-quality, functional, and creative products are more likely to leave a positive and lasting impression. At Promotrade, we understand the importance of choosing the right products for your business. Contact us today to find out how we can help you.