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Driving Success with Active Promotional Products

Promotional products, also known as giveaways or swag, are not new to the table in the world of marketing but are frequently overlooked or shirked in favour of other, perhaps more obvious marketing ploys. However, these tangible items, imprinted with a company’s logo, message, or branding, are ideal for distributing to customers, clients, or employees for marketing and promotional purposes in a way that other printed marketing vehicles don’t compare.

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Stay Safe, Stay Stylish: Promotional PPE Essentials!

Since 2020, the use of personal protective equipment (PPE) has become standard business in a lot of places of work. Face coverings and hand sanitiser, in particular, are still used throughout different companies offering greater protection for both staff and customers alike. This sense of safety and well-being is still in great demand and with this in mind, promotional PPE is a great way to increase brand visibility and awareness to new and existing customers, and highlight your business as one that cares about its staff and customers.

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5 promotional products for cars

When it comes to generating a good customer recall, promotional products are an extremely powerful marketing tool, and are just as important, if not more so, than other forms of marketing, including television, print and online. Of course, this only works if the promotional products in question are relevant to both your marketing strategy and to the recipient. A carefully planned promotional product will achieve greater success if it is useful and long-lasting – consumers will then think of your brand and business for years to come

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Six Sustainable Ideas for Retailers

With an increasing recognition of the urgent need to address environmental issues, retailers need to play a crucial role in shaping sustainable practices. By adopting eco-friendly initiatives, retailers can not only contribute to a greener future but also attract conscious consumers who prioritise sustainability. Even with something as simple as switching to promoting eco-friendly branded […]

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Why and how to build a community at your gym

If you own a gym or fitness studio, your greatest ambassadors are your customers, so it is imperative they are satisfied with your offering. If they are satisfied, they are more likely to keep coming back, promote you to others, and even purchase fitness items; creating a community within your gym and further investing in […]

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