Top benefits of using custom lanyards

Businesses often choose branded lanyards for their increased security; brand visibility and that they are an affordable alternative to branded uniforms. But these reasons are just the tip of the iceberg when it comes to the benefits of using custom lanyards.

At Promo Trade, we understand and appreciate the many more advantages for both the business and the employee. We offer a comprehensive and relevant range of trade only promotional products to help empower Resellers with the products and services they can re-sell.

So, whether you’re placing your first order or your umpteenth order, you need to be sure the business you are selling to is choosing the right lanyards to suit their needs.

Here’s a handy list of our top benefits below for your consideration: 

Increases security

As mentioned, this is usually the number one reason for choosing custom lanyards. They help to quickly identify authorised and unauthorised persons by simply checking who has a lanyard and who doesn’t.

Some companies even use their lanyards alongside ID badges, to access different areas within the building. Further personalisation such as colour-coding for different departments or different levels of personnel can also increase security and help to identify people easily. 

Enhances brand visibility

 Custom lanyards are a great way to stand out amongst the competition.

Staff who are regularly customer facing should wear a custom lanyard; they are always within the eyeline so easily visible and hard to miss. Through the inclusion of a company logo, text and images, the business and brand are guaranteed to get noticed.

Even wearing a lanyard on the commute to and from work is likely to enhance brand visibility.

Builds trust

You can never get a second chance to make a first impression, so it’s critical to create the right first impression to build trust with prospective clients.

A custom lanyard does this, as it makes a business look more professional and, in turn, builds that crucial trust with the consumer base. This can, in turn, lead to increased sales as the eye-level visibility of a lanyard can leave a lasting impression on a potential customer.

Improves wellbeing & productivity

When done properly, staff members will feel a sense of pride wearing their custom lanyard, as they as they show it off to friends, clients and other staff.

Lanyards can create a sense of unity, as staff feel they are part of the same team; they feel well looked after, and therefore strive to do better as a result, leading to increased levels of productivity.


If a business is looking to develop a customised marketing campaign with lots of branded merchandise, custom lanyards are one of the most affordable items to produce. Because of their visibility, they are usually more effective and can therefore generate better returns on investment as well.


As previously advised, lanyards are so much more than a place to hold staff ID badges. They are also compatible with a variety of different clips; such as Thumb Trigger, J-Hook, Split Ring or Bulldog/Crocodile Clips; so, they can hold USB memory sticks, water bottles, wallets and even mobile phones! Badge reels or ski pass holders can also be added if more length is needed. And because they are worn around the neck, they don’t interfere with other parts of clothing, making them safe and comfortable to wear for extending periods of time.


Due to their eye-level visibility, Staff don’t have the inconvenience of having to scramble around to find their ID badge. They are also a good length to allow staff to swipe over access points, where applicable. The above versatility makes it harder to lose small ideals, such as keys or fobs, which them more convenient for staff members who don’t have pockets or are unable to carry much else. 


Modern lanyards are made from synthetic materials like polyester and nylon. These strong, synthetic materials mean they can last for years so replacements are few and far between. They are also water and stain-proof, which is favourable for such a heavy-use item. At Promo Trade, we also supply lanyards made from Cotton and Bamboo. 

Lanyards are one of the essential trade only promotional products within the Promotional Merchandise Industry.

At Promo Trade, we have a vast number of different Lanyards with a variety of different branding options available; they are completely customisable with a range of different additional extras. If there is a specific Lanyard you are after which you cannot see within the range, then please don’t hesitate to contact us on 08456 17 16 15 or email: and we will try our best to help find it for you.

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