Enhance your promotional giveaways in 2021

Even in today’s digital world, events and exhibitions are still a great way for companies to engage with their consumer base. They give the company brand, product or service a more humanised approach, allowing companies to connect with customers on a more personal level.

Even if the current climate means these events are digital, they are still very worthwhile. However, businesses will find the impression they left behind could be just that if they don’t also consider promotional products to help remember them by.

The reason for this is two-fold:

1) Branded merchandise inspires people to advocate a brand to friends and family

2) Promotional products encourage people to leave positive comments, both online and on social media

Both of the above drive brand awareness and brand recognition, and are imperative for long-term business growth. Here at Promo Trade, we offer a comprehensive and relevant range of trade only promotional products to help empower Resellers with the products and services they can re-sell to businesses.

So where to start?

Here’s a breakdown of the best promotional giveaways to consider in 2021:

Sustainable and reusable drinks bottles

Climate change is still a big issue for 2021, so anything businesses can be seen to be doing to tackle it will be seen as a positive and meaningful contribution. Sustainable and reusable drinks bottles are the perfect promotional product for the job!

The most popular choices to consider are the Travel Coffee Cups or Metal Water Bottles.

Or why not explore our full range of promotional drink products.

Useful and promotional stationary

It may seem like the ‘staple’ choice, but with good reason. Stationary is always useful and everyone needs a pen! 

In order for promotional products to be successful, they need to be useful to the recipient – otherwise, the giveaway will just be thrown away. Of course, if everyone is choosing to give out pens companies may need to consider how their stationary will stand out above the rest. If budget allows, perhaps consider promotional notebooks to give a more lasting impression.

Stationary is also a great choice if businesses are looking at posting items out.

Branded tech is always popular

Just like stationary, branded tech merchandise is a popular choice as practical and useful. Of course, businesses will need to consider how it relates to their brand and make sure they tailor products in line with their key demographic.

You could perhaps suggest something more tech savvy, such as a Wireless Charger or a USB Hub. Or you could suggest something more fundamental and practical for a wider audience, such as Powerbanks.

For more options, check out our full Tech range.

Take tech a little further with audio products

Taking the tech approach a little further, a higher investment option to make some serious noise would be some kind of branded audio products.

Everyone loves music, whether it’s classical or contemporary, so you literally can’t go wrong! Consider promoting branded headphones or go that next step further with a branded speaker!

These are sure to go down a storm in any situation.

Many accessories provide on-the-go advertising

Branded merchandise, such as accessories, are an ideal way to maximise the value of giveaway items. People will wear them day-to-day, unconsciously providing on-the-go advertising. In the current climate, face coverings are used daily and have the advantage of being in such a visible location. Lanyards are always popular for office workers and Wristbands are always a popular. Keyrings are also a good choice as everyone carries a key with them either for their car, home or workplace.

Remember, it needs to be something people will wear, otherwise there’s little point investing in it.

Bags provide a multitude of uses

In keeping with climate change, bags are the ideal choice. They are reusable and will no doubt be used again and again for a multitude of uses from shopping,
commuting to travelling. This, in turn, helps enhance a brand, product or service, creating a cheap and non-obtrusive marketing tool. Plus, they are perfect to hold any other promotional products businesses are choosing to giveaway. Sustainable options are also available. Check out our full range here.

So, there you have it. Our breakdown of the best promotional giveaways for 2021. If you want more advice on deciding what trade only promotional products are right to resell to businesses, consider looking at our blog [How to choose the right promotional products]. Or for any further advice or assistance, don’t hesitate to contact us on 08456 17 16 15 or email: sales@promotrade.co.

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