How to choose the right promotional products

At Promo Trade, our vision is to make ordering promotional products nice and simple for Resellers. We offer a comprehensive and relevant range of trade only promotional products to help empower Resellers with the products and services they can re-sell.

Whether you are selling to a new business or a well-established business, we are here to help!

With so many products to choose from, businesses can feel overwhelmed trying to decide what products are right for them.

So where to start? Here is our handy guide on how to help them choose the right promotional products:

Who is the Target Audience?

In order to choose the right promotional product, companies have to first consider their product or services; and in turn their target audience. Just like their business, the promotional products need to add value, and the best way to do that is to give customers something they might find useful or enjoy. To do this, they must first ask themselves the following:

  • What product or service does my company offer? Is this promotional product relevant?
  • What promotional products do my competitors use? What can I do to stand out?
  • What is the common denominator for my customers? E.g. age, geographic location, hobbies

What is the Budget?

Calculating the budget for promotional products can be tricky. It’s hard to know what is going to work and whether it is worthwhile for a business and cost effective.

More often than not, the company won’t know it’s worthwhile until they try it. The nature of the business, and whether they are new to the market or a well-established company, can determine the budget and whether they opt for an expensive personalised speaker vs a novelty pen.

Fortunately, at Promo Trade, there is a comprehensive range of promotional products for every budget. Simply register for an account and through our website you will be able to access prices, marketing materials and a direct line to our team. Alternatively, you can call us on 08456 17 16 15 or email: and we will be happy to help!

Is it on Brand?

As with any form of advertising, a company’s brand should be first and foremost. It maintains consistency and enforces their product and services. Logos, colourways, and fonts should be consistent throughout all marketing materials, including promotional products to establish brand identity.

Branded merchandise not only further elevates the brand, it also instils a level of trust with customers. This might also help you to determine the type of promotional product you offer a company; for example, does the company have a slogan that can tie in with a promotional product? 

How will it be distributed?

This might seem like an obvious question, but it’s very important and requires careful consideration. You want to be sure customers are receiving their promotional products so you need to consider what you are sending and how you are sending it.

Consider the following:

  • Badges, wristbands, lanyards are flat and lightweight; ideal for direct mail campaigns
  • Pens, Keyrings, Merch are ideal for trade shows and exhibitions as customers can take them home in branded bags
  • Expensive and fragile times such Tech and Drinks options might be better to give in person or at a smaller event
  • MechBoxes cover all of the above if you’re wanting to provide a complete package for your customers either in person or in the post

If you have tight deadlines, our Express Service is available from different global locations, as well as our new Super Express Service. Each product lead times differ so be sure to check them individually. We, at Promo Trade are also able to provide fulfilment orders, sending products out directly to multiple different address for you. This does come at an additional cost, so please contact us for the accurate pricing on an enquiry basis.

For any further advice or assistance, don’t hesitate to contact us on 08456 17 16 15 or email:

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