A quick guide to adding novelty pens to your marketing campaigns

When considering the best promotional products for a marketing campaign, some companies may feel overwhelmed with choice! However, there are a few staple items that always leave a mark. The key to any promotional product is to ensure it is useful to the recipient.

That way, it is more likely to get used and in doing so further advertise you and your business. Stationary is the perfect choice! And promotional pens are the number one desktop item!

A pen is always useful, and if it is branded with your logo, it has the added benefit of reaching more recipients leading to generating more potential customers. With it being a popular choice, you want to make sure your pen has stand-out!

Use our quick guide below to help you add novelty pens to your marketing campaign:

Choose your novelty pen style

Believe it or not, there is quite a range of different pen styles out there. At PromoTrade, we have a wide selection of eco pens, metal pens, plastic pens, as well as our popular promotional novelty pens; including banner pens; highlighters, crayons and the emoji pen!

With so much choice, the main thing you need to consider is how the pen feels in your hand. Above all, it must be comfortable and easy to use, otherwise it’s a wasted investment. At Promo Trade, we are happy to supply you with free samples* so you can be sure you are getting the pen that is right for you.

And if budget allows, you might also want to consider adding a notebook for customers to fully appreciate and enhance the use of the pen.

 Consider your messaging as space is limited

It’s really important to think through what information you want to include on the pen and where it’s possible to print. Pens can be limited with it comes to adding information so you want to be sure what you decide upon is clear and concise.

Or if you want to push the boundaries and create something with real standout, with the potential for a bit more information about your business, choose one of our banner pens; with a retractable paper banner!

You will also want to take into account the colour choice of the pen. This can either complement a company colourway or even work as a contrast with your logo to better highlight the design.

Decide how to distribute your marketing pens

Depending on your requirements you might want to choose how you package the pens. If they’re going straight to an exhibition centre to be use as promotion giveaways, the best way to pack them is in bulk.

However, if you’re looking to send them out individually to customers you might want to choose fulfilment orders. At PromoTrade, we do fulfilment orders so we can send items out to multiple different addresses – there is an additional cost to this so be sure you contact us for a quote.

Agree a budget that is most effective

You will have an idea of how much you are able to spend and promotional pens tend to work out cheaper in higher volumes. At PromoTrade we work to price breaks shown on our price matrix. You might therefore want to increase/decrease your order in line with these price breaks to get the best possible price.

All of our pricing includes set up and organisation so you can rest assured there are no hidden extras to worry about when you’re ordering your products.

Pick your ink colour

Black is a safe and staple choice as it can be used for official documents as well as everything else. Blue can also be a good choice if you want to steer away from the monochrome look. You might want to just go crazy and opt for a multi-functional pen that can provide red and green – these are actually very useful products for schools, colleges and universities for marking and providing a point of difference.

Now for delivery

It’s sometimes best to work backwards and work out when the product needs to be ready.  At PromoTrade, we are innovators of the industry and the first company to offer the Express Service from different global locations in order to meet deadlines. Lead times do differ depending on the product so be sure to check you have adequate time, and we’ll be happy to help!

So, there you have it. If our quick guide has helped inspire you to order some promotional pens, be sure to take a look at our eco pens, metal pens, plastic pens, and novelty pens.

And if you need any help deciding what trade only promotional products are right to resell to businesses, don’t hesitate to contact us or email: sales@promotrade.co

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