How Effective are Promotional Products?

When it comes to any marketing campaign, you will always find having some form of promotional product will greatly aid to its success. Personal, physical advertising is one of the most effective marketing tools out there, and it’s very cost-effective too! People feel an instant connection with a brand when they receive them and many will go out of their way to pick up a promotional product. They build customer loyalty and increase brand awareness. 

It is important, however, to make sure that the promotional product you are offering is effective; promotional products are designed to incentivise and influence, as well as remind people of your brand, product and/or service. So, it’s important to ensure the promotional products you are offering do as much by following these simple rules:

Make a lasting impression

Unlike other forms of advertising, promotional products are designed to make a lasting impression and stand the test of time. A digital advert has a fleeting impression whilst a physical item can last years! So, make sure you create the right impact to generate a high level of brand awareness and encourage others to promote your business.

Increase brand recognition

If you’re looking to increase brand recognition with potential customers who may not know your brand, product or service, promotional products are the perfect way to do so. As advised, they leave a lasting impression, and by giving something tangible to someone, the recipient is more likely to look into your brand and potentially purchase from you. You could consider a wider remit of promotional items to increase your brand reach to a wider demographic, and further enhance your brand recognition.

Resonate with your audience

It’s very important to consider your target audience when deciding on your promotional products. You want to choose something that is useful to them, so recipients keep them longer and therefore think of you and your brand first and foremost. In doing this, you will find people are more willing to advocate for your company and share your brand with others. Consider the environmental impact and how your chosen product may help their everyday lives. Items such as reusable water bottles, bags for life or writing equipment are top choices as they work for most demographics.

Deliver a huge ROI

Promotional products are one of the most cost-effective forms of marketing. Everybody loves a freebie – and by giving something tangible to a person, they feel an instant connection to that brand. While digital marketing can cost thousands to produce, there is no guarantee how much revenue it may generate. Whilst, giving out promotional products to the masses instantly strikes up a relationship between promoter and receiver. It strengthens loyalty and makes them feel connected with the product or service, which in turn leads to sales, as well as increasing advocacy for the brand too! 

Incorporate Promotional Products with PromoTrade

At PromoTrade we understand the importance of promotional products. So much so, we’ve made a career out of it. When you offer your customers something special, they will not only remember you, but they will certainly come back to do business. Whatever you are looking for we can help! From understanding your audience, to choosing the right product and ways to distribute your items, we at PromoTrade can help!

So, if you’re in the market for promotional products look no further! Don’t hesitate to contact us on 08456 17 16 15 or email: