Are Promotional Badges Good For Advertising

When it comes to marketing, promotional products hold a lot of weight with the consumer. People are much more likely to have a positive association with a brand that gives them a promotional item versus one that simply showed them a digital advert. And what’s more, with a badge, once your customer has one, they become an active and integral part of your branding campaign, quite literally turning your customers into brand ambassadors in an instant. It goes without saying, promotional badges are a great addition to your next marketing strategy. If you’re still wondering whether they’re right for you – have a read below and decide for yourself:

Customisable

The main benefit of any promotional product is customisation. And promotional badges are no different! You can customise the shape, size, material, design, colour finish, you name it! You can therefore design your badge to suit your audience as well as your brand. And, in turn, your customers become your very own branding ambassadors; showcasing your brand and your business for everyone to see!

Cost-effective

Extremely affordable, promotional badges go down in price the more you buy! And despite this, they have a higher perceived value. So, if you’re planning a big giveaway for a fraction of the cost, these items are a must have as you can opt for a few different designs and get them shared across a wider demographic for less than one digital ad!

Collectable

People like to collect items like badges. You can harness this collector market and come up with a range of designs to create a series of collectable items. This will further increase customer loyalty as they attempt to collect the whole set. And in doing so, widens your reach as people start to notice the different badges far and wide.

Promotional badges are a win with PromoTrade

A clever design and use can definitely change your in-person marketing efforts for the better. Promotional badges need to be used wisely if you want to get the most benefit out of them. That’s where PromoTrade can help! Our badge range is simple and effective, covering all the essential styles you may need for any promotion. With a selection of finishes, including the ever-popular Epoxy and Hard Enamelled, you’re sure to find just what you’re looking for. If you have any questions or need help deciding which badge to go for, feel free to contact a member of the team on 01628 35 34 35 or email at sales@promotrade.co and we will be happy to help!